China Internet Plus Tourism Development Forum Held in Zhengzhou

On April 7, China Internet Plus Tourism Development Forum and 2021 Henan Smart Tourism Conference was held in Zhengzhou City, Henan Province. Du Jiang, Member of the Party Leadership Group and Vice Minister of the Ministry of Culture and Tourism, and He Jinping, Vice Governor of Henan Province, attended and addressed the event.

According to Du Jiang, as a new round of technological revolution and industrial reform makes progress, "Internet plus" is integrated with industries at a faster pace, constantly giving rise to new industries, new modes and new business formats. For tourism, it has become a key force driving upgrading, transformation and high-quality development and an accelerator of digital transformation and development. To meet the requirements of "deepening the development of mass tourism and smart tourism, innovating tourism product system and improving tourism consumption experience" stated in the Outline of the 14th Five-Year Plan (2021-2025) for National Economic and Social Development and the Long-Range Objectives Through the Year 2035, advance the implementation of the Opinions on Deepening the Development of Internet Plus Tourism to Promote High-quality Development of Tourism issued by ten authorities including the Ministry of Culture and Tourism and the National Development and Reform Commission and speed up the development of smart tourism characterized by digital, Internet and smart technologies, efforts need to be made in the following aspects. First, it is necessary to keep pace with the development direction of "Internet plus tourism", take the initiative in participating in the construction of new smart cities and digital villages and break down data silos. Second, it is necessary to guide innovations in public tourism service modes and develop special applications and interfaces for special groups such as the elderly with a view to improving convenience and service experience. Third, it is necessary to accelerate online and offline integrated development, maximize cultural and tourism resources through digital technologies and improve tourism consumption quality and upgrading. Fourth, it is also necessary to bring the role of enterprises as the main innovation entities into better play and make enterprises play a leading role in advancing digital tourism transformation and upgrading and deepening the development of "Internet plus tourism".

Themed "Smart Tourism and Better Life," this event gathered together guests from governments, enterprises and research institutions who had an in-depth analysis on the status quo, trends and challenges of the Internet plus tourism development from multiple perspectives. Moreover, the Data Center of the Ministry of Culture and Tourism issued the National "Internet Plus Tourism" Development Report (2021) and held special activities such as smart tourism exhibition and smart tourism experience and the Culture and Tourism Department of Henan Province, China National Travel Service Group, China Unicom, Group, Meituan and other organizations also shared their practice and experience in smart tourism.

In total, the event attracted more than 200 participants including representatives from relevant national ministries and commissions and provincial (district-level and municipal) culture and tourism and development and reform authorities, as well as representatives from trade associations and relevant enterprises.

Next, the Ministry of Culture and Tourism, the National Development and Reform Commission and other relevant authorities will enhance track analysis and coordination guidance, strengthen coordination on deepening "Internet plus tourism" development and promote the faster development of smart tourism based on respective responsibilities.


Copyright by Zhengzhou Municipal Tourism Administration