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Rhythm of Nature | The 2nd Season "Magnificent Yellow River • Beautiful Zhengzhou" Short Video Collection

Taking the Yellow River as the bond to gather together development power,

Zhengzhou Yellow River Culture and Tourism Theme Activity kicks off online

On December 22, 2021, the opening ceremony of the "Magnificent Yellow River, Beautiful Zhengzhou Online Appreciation" Zhengzhou Yellow River Culture and Tourism Theme Activity & 2nd Season "Magnificent Yellow River · Beautiful Zhengzhou" Short Video Contest was unveiled in Tencent New Media Institute online. Li Mingwei, a member of the Leading Party Members Group and deputy director of Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism, Li Xinjian, deputy mayor of the People's Government of Zhongmu County, Wang Dezhi, a leader of Zhengzhou TV Station and Wang Chengli, secretary of the Leading Party Members Group and director of Zhongmu County Bureau of Culture, Radio, Television, Tourism and Sports were presented at the opening ceremony. Five members of the Zhengzhou Yellow River Culture and Tourism Integrated Development Cooperation Organization attended the opening ceremony.

In the context of regular pandemic prevention and control, the Zhengzhou Yellow River Culture and Tourism Theme Activity was carried out online, bringing brand-new cultural experiences to audiences. With the theme of telling "Yellow River Story", this activity will present audio Yellow River stories online, digging the value of times of Yellow River cultures; with the theme of inheriting "Yellow River Memory", the activity will embark on a tour to Yellow River online, showcasing the unique charm and folk customs of areas along Yellow River; with the theme of listening to "the Voice of Yellow River", the activity will display the integration and innovation of culture and tourism resources along Yellow River in Zhengzhou; and with the theme of photographing "the Beauty of Yellow River", the activity will stage an online short video contest to keep a record of the magnificence of Yellow River.

At the opening ceremony, Deputy Director Li Mingwei expressed: "This event is a chance to promote the cultural development of Zhengzhou, an important central city along Yellow River and manifest the charm of the ancient city and the landmark city for history and culture of the Yellow River. This event can, by taking advantage of internet communication, help further create the famous Yellow River tourism brand of Zhengzhou and enhance the reputation and influence of the Yellow River IP brand. The event also witnesses a practical action to build Zhengzhou into a city competitive in culture and tourism and bring high-quality shared cultural and tourism development achievements to citizens.

Deputy Mayor Li Xinjian said in his speech that Zhongmu County, as the rotating chairman of the Zhengzhou Yellow River Culture and Tourism Integrated Development Cooperation Organization, on the occasion of the high-quality development of the Yellow River basin, the national central city construction of Zhengzhou and the Zhengzhou and Kaifeng integration development strategy, has been promoting the construction of the provincial tourism standardization demonstration county, the provincial region-based tourism demonstration area, the provincial cultural and tourism consumption demonstration county, the provincial advanced cultural county and a pioneer in cultural industry development in Henan at the same time. Zhongmu County has completed CCRE • Huayi Brothers Film Culture Town, Unique Henan·Fantastic Theater City and other cultural and tourism landmark projects that display the cultures of Yellow River and the Central Plains. Zhongmu County has accelerated the construction of the Road to Chinese Revival, Zhengzhou Haichang Ocean Park and other representative cultural and tourism projects that showcase the innovation of red culture and featured marine culture. Zhongmu County has set a new pace to build itself a county competitive in culture and tourism and a landmark city for the history and culture of the Yellow River.

Wang Dezhi, a leader of Zhengzhou TV Station reviewed the positive effect of the first season of the "Magnificent Yellow River · Beautiful Zhengzhou" Short Video Contest. Mr. Wang called on netizens to take an active part in the activity to jointly keep a record of the splendid Yellow River. He added that netizens could learn about the registration channels via the WeChat official account "FM944".

At last, Gongyi, Xingyang, Huiji, Zhongmu and Zhengzhou Yellow River Cultural Park Management Committee, five members of the Zhengzhou Yellow River Culture and Tourism Integrated Development Cooperation Organization, respectively shared their local Yellow River cultural and tourism resources as well as their measures to promote cultural and tourism consumption in the city in winter and stimulate the local cultural and tourism market vitality.

This event was broadcast live via Tencent News, attracting nearly 5.2 million views. In the meantime, the highlights of the "Magnificent Yellow River, Beautiful Zhengzhou Online Appreciation" Zhengzhou Yellow River Culture and Tourism Theme Activity were shared with netizens via WeChat's Moments. The activity is going to continue until February 10, 2022, via which netizens can appreciate the beauty of Yellow River online.

Taking the opportunity of Yellow River cultural and tourism development, Zhengzhou will, from a new perspective, draw a brand-new blueprint for integration development of the Yellow River cultural and tourism market, which is characterized by driving the development of the local tourism market via local culture and promoting local culture via the local tourism market. Zhengzhou is getting out of its way to build Zhengzhou Yellow River Culture and Tourism Theme Activity a frontier of protecting, inheriting and carrying forward Yellow River culture, displaying the achievements of building beautiful Zhengzhou and driving the quality development of the economic belt along Yellow River.

# The 2nd Season "Magnificent Yellow River · #Beautiful Zhengzhou" Short Video Contest

Start Today! Welcome contributions!

Rules

The content of the video entries should be positive, the theme should be healthy and the concept should be innovative.

Channels

The video entries should display the characteristics of Zhengzhou. Participants can first publish their entries on the short video platform Douyin with the title of "Magnificent Yellow River · Beautiful Zhengzhou". Participants can learn about the registration channel via the WeChat official account "FM944", upload the original video via the designated channel, and submit their personal information and the information on the link to the platform on which they publish the video (including the screenshots that completely show the information on the numbers of likes, forwards and comments on their video).

Selection Model

The contest lasts for one month and will continue until January 22, 2022. The expert panel of the organizing committee of the event will, according to the numbers of likes, forwards and comments of the video entries, select 10 shortlisted works and top three works (Every participant can only win no more than one prize by virtue of one work).

Copyright Notice

The entries must be original and published for the first time. Copyright infringement is not allowed. In the case of copyright infringement, the corresponding designer will assume all legal responsibilities, and the organizer will not shoulder any joint and several liability. During the works collection, a vote can only be given to one work. In the case of works with the same content, only the earlier works would be selected. The organizer fully owns the intellectual property right including copyright of the award-winning works including the script. The organizer holds a right to use and release the works, and modify and combine the works. The rules of the short video collection activity are subject to the interpretation of the organizer. All participants of the activity are deemed to agree with the above statement.

Copyright by Zhengzhou Municipal Tourism Administration