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Lighting up the Night Economy|Two Projects of Central China Selected in the List of National Nighttime Culture and Tourism Consumption Cluster Areas

On October 19, the Ministry of Culture and Tourism released the Ministry of Culture and Tourism's List of the First Batch of National Nighttime Culture and Tourism Consumption Cluster Areas. 120 projects, including Qianmen Street in Dongcheng District of Beijing, are to be identified as the First Batch of National Nighttime Culture and Tourism Consumption Cluster Areas, with a public announcement period of 5 working days (from October 19 to 25, 2021). Among them, 5 Henan units including Zhengzhou International Cultural and Creative Industry Park were successfully shortlisted. Unique Henan·Fantastic Theater City and CCRE • Huayi Brothers Film Culture Town under Central China are laid out in Zhengzhou International Cultural and Creative Industry Park.

The National Nighttime Culture and Tourism Consumption Cluster Areas are selected by the Ministry of Culture and Tourism in batches, and more than 200 National Nighttime Culture and Tourism Consumption Cluster Areas with typical demonstration and leading role will be built.】

Unique Henan·Fantastic Theater City, which officially opened on June 6 this year, has attracted a large number of tourists to experience the charm of drama culture through a series of innovative and surprising new forms of cultural tourism integration, such as immersive drama art and unique "fantasy city" architecture. Since its operation, Unique Henan·Fantastic Theater City has received a total of 450,000 visitors, becoming a new cultural window for tourists from other places to understand and get to know Henan, as well as a new star of cultural tourism rising in the Central Plains.

CCRE • Huayi Brothers Film Culture Town in Zhengzhou International Cultural and Creative Industry Park, is also popular among tourists. Starting from the local culture and immersive movie scenes, Film Culture Town is dedicated to building an immersive movie playground with movie-themed performance as the core, integrating movie interactive amusement, movie culture experience, movie-themed inn, folklore, and intangible heritage experience. Since its opening on September 21, 2019, the Town has received a total of nearly 5 million visitors.

It is understood that CCRE • Huayi Brothers Film Culture Town's "You Yuan Jing Meng (Peony Pavilion)" theme activity, which integrates elements of suspense, traversal, and fantasy, was also launched in mid-October, attracting a large number of young fans. The bolder, more fashionable and younger attempts have also added strong momentum to the long-term development of the nighttime economy.

Copyright by Zhengzhou Municipal Tourism Administration