Creating a Popular Land for Immersive Movies – Henan’s First Movie Town Welcomed Its First Group of Visitors

Another appealing business card is added in Henan’s cultural tourism industry. On Sept. 22, 2019, the first movie town in Henan Province was officially unveiled as it welcomed its first group of visitors. Apart from that, in eastern Zhengzhou, Henan Province, there are many large-scale cultural tourism projects such as Zhengzhou Green Expo Garden, Zhengzhou Fantawild Adventure and Zhengzhou Fantawild Dreamland. In the future, other cultural tourism projects including Zhengzhou Haichang Ocean Park and “Henan, A Land of Yu Opera”, also will be added. The agglomeration effect of those large projects is promoting to construct a demonstration area of cultural tourism industry in eastern Zhengzhou.

Located in the Zhengzhou International Cultural and Creative Industrial Park and at the center of the golden travel line of “Zhengzhou, Kaifeng and Luoyang”, the movie town is co-built by Central China and Huayi Brothers, with a total investment of RMB 4.5 billion. Based on the local culture and immersive movie scenes and taking movie theme performance as its core, the project is positioned to be a popular land for immersive movies integrating movie interactive entertainment, movie culture experience, movie-themed inn, folk customs and intangible cultural heritage experience. The Phase I of the project – Movie Avenue under trial operation is built according to the old Zhengzhou at the beginning of the last century. Along the avenue, some century-old sites including Datong Road, Fushou Street and Dehua Street have been reproduced, thus demonstrating the old buildings, streets and life of the old Zhengzhou a hundred years ago. The history and culture of movies and the behind-the-scenes work of the film industry have also been transformed into interactive experience and tactfully integrated into the avenue. The Tai Chi Street is totally built based on the film Tai Chi. The sharp contrast between primitive dwellings of Central Plains and western machinery and between Tai Chi Kung Fu and steampunk demonstrates a cultural atmosphere of the combination of Chinese and western culture and coexistence of tradition and modernity.

The movie town is dedicated to offering an immersive movie experience that combines performance, entertainment, delicacy, accommodation and shopping for visitors at different ages.

The imitation performance of Swordsman in Central Plains

According to Jiang Jiding, Director of Culture and Tourism Department of Henan Province, after its completion and opening, the movie town will strongly promote the development of Henan Province’s cultural tourism industry, thus adding a brand-new business card for Henan’s urban cultural tourism. It also will play an important role in promoting the overall image of Henan’s cultural tourism and displaying the cultural style of the Central Plains.

Delicacy area of the movie town

A server of a martial club at the movie town

With the completion of a number of major cultural tourism projects such as the movie town co-built by Central China and Huayi Brothers, the cornerstone of cultural tourism industry in eastern Zhengzhou has been further consolidated. Zhengzhou Green Expo Garden, Fantawild Tourist Resort and Shanshan Outlet Plaza have become popular tourist destinations in eastern Zhengzhou. The construction of more than 30 projects including Zhengzhou Haichang Ocean Park, “Henan, A Land of Yu Opera”, Aegean Shopping Mall and Zhengzhou Intercontinental Holiday Inn are accelerating. Among them, Zhengzhou Haichang Ocean Park is scheduled for trial operation in the first half of next year. “Henan, A land of Yu Opera” is expected to officially open in October next year.

Focusing on the development goal of “building a world-class tourist destination that can accommodate 50 million tourists and a capital of Asian theme park”, based on the three leading industries of “cultural creativity, fashion tourism, and high-end business”, a development pattern of “large theme parks-led, pan-entertainment and cultural performance-linked, leisure and shopping scenic spots-driven, characteristic professional parks as the core, and conference and exhibition economy as the support” is being constructed. A colorful development demonstration area of cultural tourism industry is rising strongly in eastern Zhengzhou.

Copyright by Zhengzhou Municipal Tourism Administration