During this year's May Day holiday, domestic travel bookings doubled compared with that during the Spring Festival holiday, reaching a historical peak and presenting a booming trend in the travel market. Amidst the surge of people, high-quality scenic areas and family tour markets have been operating with high momentum, reflecting the strong resilience and domestic demand vitality of the domestic consumption market. The tourism boom, which has been in the making for three years, has created the "most popular May Day holiday ever".

According to data from Mafengwo, the popularity of family tours in China has surged recently, with a month-on-month growth rate of 869% in the past three weeks. Young parents are increasingly keen to travel with their children to broaden their horizons and knowledge. As a highly popular vacation destination for families, the Enjoy Land International Tourism Resort has set new records for daily traffic and revenue across its various projects. The Enjoy Animal Kingdom, in particular, has continued to rank among the top 10 most popular scenic areas in Henan due to its outstanding products and marketing capabilities. According to statistics, during the May Day holiday, the Enjoy Land International Tourism Resort received a total of 524,000 visitors, representing an increase of 598.67% compared with that in the same period in 2019. The total revenue reached RMB 125 million, up 427.14% compared with that in the same period in 2019, demonstrating impressive performance.

It is reported that the digital and intelligent technologies at Enjoy Land International Tourism Resort, including tourist prediction, ticket reservation, intelligent tour guide, multi-format joint operation, and AI content production, have not only facilitated tourists but also improved operational efficiency and marketing effectiveness. The gradually improving "intelligent tour featuring thousands of routes for thousands of people" project has greatly alleviated the problem of holiday traffic congestion and difficulty in traveling in the past. With this project, tourists can reasonably avoid "crowded hours and areas" and experience the convenience brought by technology and intelligence.