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Intangible Cultural Heritage | 2022 China Intangible Cultural Heritage Protection Annual Conference Will Be Held in Zhengzhou in March, Creating an Annual ICH Business Card

On February 21, the China Intangible Cultural Heritage Protection Association held a press briefing in Prince Kung's Palace Museum to introduce the preparations for the 2022 China Intangible Cultural Heritage Protection Annual Conference.

According to reports, the 2022 China Intangible Cultural Heritage Protection Annual Conference is scheduled to be held in Zhengzhou, Henan Province from March 21 to 24 this year. The activity was approved by the Leading Party Members' Group of the Ministry of Culture and Tourism, with the Ministry of Culture and Tourism as the guiding unit, China Intangible Cultural Heritage Protection Association as the organizer, Culture and Tourism Department of Henan Province and Zhengzhou Municipal People's Government as the co-sponsors, Shandong Provincial Department of Culture and Tourism and Sichuan Provincial Department of Culture and Tourism as guests of honor, and China Digital Culture Group as the undertaker.

Themed "Creating an Annual Business Card for Intangible Cultural Heritages, Showing the Charm of Intangible Cultural Heritages", the 2022 China Intangible Cultural Heritage Protection Annual Conference consists of contents such as authoritative release, innovative exhibition and summit forum, which mainly shows four characteristics:

First, creating an intangible cultural heritage (ICH) bazaar and innovating the ICH exhibition mode. As a traditional Chinese folk custom and life scene, the bazaar boasts a bustling atmosphere. The annual conference will integrate the ICH exhibition with the ICH bazaar, present ICH projects in the form of exhibition, provide a better visitor experience through the ICH bazaar, and create an innovative ICH exhibition with cultural primacy and bustling atmosphere, where visitors can enjoy the beautiful ICHs and have fun.

Second, creating an immersion space and an innovative place for ICH experience. Focusing on the consumption of young people, scenario-based experience and diversified dissemination, it creates an immersive experience space integrating ICH and tourism, and makes tourists happier with scenario-based ICH experience.

Third, creating authoritative release and innovating annual work presentation. The annual conference will set up an authoritative release link, create an annual release hall for China's ICH work, and present the work in a more vivid way.

Fourth, setting up a summit forum to promote the development of frontier fields of ICH research. With "Upholding integrity and innovation, carrying forward the value of the intangible cultural heritage" as the theme, a forum will be organized to invite professional, authoritative and influential guests such as those from government departments, international organizations and industry organizations, as well as experts, scholars and entrepreneurs to discuss major issues of ICH protection, inheritance and dissemination around topics such as putting the people first, how ICH promotes Chinese cultural identity and how ICH promotes China's cultural exchanges and cooperation with foreign countries.

The China Intangible Cultural Heritage Protection Annual Conference is an annual ICH work presentation ceremony and innovation ICH inheritance event in China. The annual conference does not have a fixed host city, and each city needs to apply for holding the event every year. Efforts will be made to create a large-scale event that empowers China's ICH protection. The conference has become a platform for cities to compete with each other and will promote the host city to find out the modern expression of traditional culture, the innovative transformation method of ICH resources and the method for culture-tourism integrated development. It will help cities to better display the profound history of traditional culture and show the vitality of the times through cultural creativity. All cities are striving to hold a wonderful annual conference, so as to accumulate innovative experiences, create an ICH scenario, and build a hot tourist spot.

Copyright by Zhengzhou Municipal Tourism Administration