How to do a good job in the development of the dance IP "Palace Banquet in Tang Dynasty" and meet the expectations of the public, especially the young groups, for the "sisters of the Palace Banquet in Tang Dynasty"? This afternoon, Zhengzhou Song and Dance Theater, Tourism Culture and Creativity Branch President Unit of Zhengzhou Tourism Association, and Henan Crown Culture Technology Co., Ltd. (an animation company at the state level), released the animated version of "Palace Banquet in Tang Dynasty" after working on the project for several months.

The classical dance "Palace Banquet in Tang Dynasty", created by Zhengzhou Song and Dance Theater, was premiered at the 12th Chinese Dance "Lotus Award" Classical Dance Awards in October 2020, and then attracted the attention of the national and even global audience during the Spring Festival in 2021. Many people regard the sisters in the "Palace Banquet in Tang Dynasty" as their idols, and many netizens called for the launch of the animated version of them. The newly launched animated image is based on the "Palace Banquet in Tang Dynasty". It creates a cute and fashionable animated version of the sisters in the "Palace Banquet in Tang Dynasty" after being inspired by the distinctive costume features and the lively and dynamic facial expressions of the dancers. Through this animated image, the dance of "Palace Banquet in Tang Dynasty" can be passed down to the younger generations, and with the help of mobile Internet, it can carry forward China's excellent traditional culture and reach an even wider audience, boosting the long-term development of the intellectual property rights of Palace Banquet in Tang Dynasty. It can also be combined with more industries and provide consumers with fuller and richer creative content, thus meeting people's consumption demand for rich intellectual and cultural life.

The person in charge of Zhengzhou Song and Dance Theater said that after the "Palace Banquet in Tang Dynasty" was widely liked by the public, many people have spontaneously created a lot of creative content related to the dance, including illustrations, cartoon images, memes, and various cultural and creative products. This creative enthusiasm has further activated and stimulated the vitality of market consumption. By far, however, we have not seen a set of standardized and systematic IP content development among various creative products. We take a serious attitude towards the development of the dance and the related art copyright of "Palace Banquet in Tang Dynasty". We should not only develop the image but also do well in carrying it forward. Based on the principle of alliance between giants and after much research, the theater finally decided to cooperate with Henan Crown Culture Technology Co., Ltd. that focuses on IP development. Together, they will carry out an in-depth development of the intellectual property rights of the "Palace Banquet in Tang Dynasty" dance.

"IP images development is a systematic project. It is not just the design of a simple image." Liang Xing said that the next step will be to continue to deepen the development of the content related to the "Palace Banquet in Tang Dynasty". The animated version of the sisters in the "Palace Banquet in Tang Dynasty" IP development plan will be carried out and more excellent creative content that is liked by the public, especially the young people, such as memes, cartoons, and creative products, will be created. At the same time, the IP image will come out of the virtual world and interact with fans, and form brand partnerships with famous brands so as to create more related products, so that the "Palace Banquet in Tang Dynasty" dance can really become a cultural asset that is popular with its fans and has economic values, thus promoting the high-quality development of the cultural industry in Zhengzhou and Henan.