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Zhengzhou's Enjoy Animal Kingdom Clinches Two Awards Again

On November 18, the 2023 China Theme Park Development Forum was held in Shanghai in coincidence with the awarding ceremony of the 2023 China Theme Park Selection Activity. Enjoy Animal Kingdom won two industry awards in the two activities— the "Best Chinese Theme Park Marketing Case in 2023" and the "Excellent Experience Project."

The Enjoy Animal Kingdom was awarded the "Best Marketing Case" for its themed activity entitled "Choosing the Enjoy Animal Kingdom This Summer." In the summer of 2023, the park introduced various night tour products, such as the Starlight Parade, the Enchanted Forest Fireworks Display, the Night Zoo Adventure, and the Overnight Stays in the Lost Valley. Through scene creation, incorporation of intellectual property (IP) narratives, and interactions between staff and guests, it provided visitors with many diversified and immersive thematic tour experiences. This endeavor not only elevated its brand recognition but also substantially increased visitor footfall.

Enjoy Animal Kingdom's flagship project "Chieftain's Home" was honored as the "Excellent Chinese Theme Park Experience Project in 2023." The project, featuring immersive animal-themed experiences and interactions, ensures visitors' safety while enabling them to enjoy immersive and close encounters with animals through the dedicated VIP sightseeing vehicles entirely covered by high-quality steel meshes. With these efforts, visitors are offered the chance to go on heart-pounding wild adventures, where they can watch wild animals such as tigers, brown bears, and lions in their territory.

According to a director of the Enjoy Animal Kingdom, the two awards represented the industry's recognition of the park's development achievements and provided impetus for its future growth. Upholding a commitment to providing high-quality parent-child companion experiences, the park aims to continuously craft extraordinary visitor experiences through thematic scene construction and highly interactive performance projects. The park will strive to become a premium tourism destination that serves as a must-visit option for visitors from outside Zhengzhou and a regular haunt for locals, contributing its wisdom and strength to fostering the innovative upgrading and sustainable development of China's domestic theme park industry.

Copyright by Zhengzhou Municipal Tourism Administration