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Tourism | Zhengzhou earns over 1.1 billion yuan from tourism during New Year's Day holiday

The promising year of 2022 arrived in the sun shower of winter. With the sporadic outbreak and strict pandemic prevention and control on a normalized basis during the New Year's Day holiday, the culture and tourism industry in Zhengzhou vigorously optimized product supply, and strove to achieve a stable and orderly market. According to the big data monitoring, sampling survey and statistics at the district and county (city) level from Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism, the city of Zhengzhou received a total of 2.474 million tourists from inside China, down 6.25% year-on-year, and realized total travel sales of 1.112 billion yuan, down 2.97% year-on-year.

Strictly implement anti-pandemic measures

As required by Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism, the culture and tourism industry should strictly follow the joint prevention and control mechanism of the State Council and the relevant requirements of the province and city in this regard, strengthen the supervision and inspection against pandemic and advocacy, and effectively implement the anti-pandemic measures. The head of Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism was assigned to supervise and instruct the efforts in the county. The comprehensive administrative law enforcement group of the city for the culture market carried out the inspection. The development zones, districts and counties (cities) made proper arrangements for the work, and urged the local tourist attractions, entertainment venues, and Internet service venues to strictly implement the requirements for "limited, reserved and staggered" visits. The maximum number of visitors accepted indoors shall not exceed 50% of the capacity, and that of those outdoors not exceed 75%.

Given that there were medium risk areas in the province, the cross-province circuit-breaker mechanism was launched without delay, and travel agencies in the city immediately required to suspend the cross-province group travel and "airfare + hotel" services. Libraries, art museums, cultural centers, star-rated hotels and other places took preventive and control measures such as QR code scanning, temperature measurement, ventilation and disinfection, and wearing masks, and persuaded people to wear masks in accordance with the standard.

Stimulate vitality of the culture and tourism market

The promotional events titled "Travel in Henan · Understand China" sponsored by the Department of Culture and Tourism were launched on December 27 last year. Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism took several measures to enrich the creative and tourism products for winter and nourish a nice atmosphere for the integration of culture and tourism and creative industries as important part of the promotional events.

Fortify the line of defense for safety production

During the holiday, the supervision teams of Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism, under leaders at the deputy county level, went to the development zones, districts and counties (cities) for the inspection of the safety of the culture and tourism market, especially the establishment and implementation of the production safety responsibility system. The management committee of each development zone, and the district and county (city) governments adhered to the "safety and prevention first" policy, and fortified the safety inspection in fire control, scenic spot, chartered tour bus, food and amusement facilities in particular. The comprehensive administrative law enforcement group of the city for the culture market strengthened the rectification of the culture and tourism market, and carried out special rectification in safety production, pandemic prevention and control, and market operation in batches and area by area in accordance with the requirements for grid-based supervision. The culture and tourism departments of the city at all levels strictly implemented the leader-on-duty system, organized shifts during the holiday by requiring all people to keep the post, and handled market complaints, major public opinions and travel related incidents in a timely and effective manner, so as to ensure the stable and orderly operation of the culture and tourism market.

Guide tourists for civilized traveling

Zhengzhou Municipal Bureau of Culture, Radio, Television & Tourism issued travel tips for the holiday to instruct tourists to make reasonable plans and proper personal protection via the official account on WeChat. During the holiday, culture and tourism companies throughout Zhengzhou vigorously provided volunteer services by organizing supervisors and volunteers for advocating civilized traveling and stopping uncivilized behaviors of tourists. At scenic spots, civilized traveling was popularized via the display screens, banners and volunteer service stations.

Excursions around the city were popular

It was sunny and suitable for travel during the holiday. To effectively put the pandemic under control and consolidate the hard-won achievements, the culture and tourism industry of Zhengzhou launched products mainly for excursions around the city to encourage citizens not to leave the city or the province during the holiday.

Copyright by Zhengzhou Municipal Tourism Administration